This MOTHER'S DAY, receive a free reed diffuser (worth $40) for the first 10 orders.

Our Story


To make a difference in our community by spreading love and joy through our products across the world.



We are Herbert and Suzanne, a husband and wife duo who are striving to turn Forever Rosa into reality. We believe that we can freely express our own creativity and make a difference in our community through this entrepreneurship journey.

Forever Rosa is an online store based in Auckland, New Zealand which specialises in environmentally friendly preserved roses that are transformed into gifts and decorations for any type of occasions.

It is our aspiration to bring a memorable gift experience to our customers. We believe that through our products, we are sharing long-lasting love and joy to both the giver and the receiver.





It was to commemorate a dear person close to our hearts, Rosa. She was a grandmother with a heart of gold, who lived a simple life and was loved by many. If there was one thing that made her happy, it was seeing her flowers grow and flourish.

A simple reminder that she had left us all was that:

“Flowers always make people better, happier and more helpful; they are sunshine, food and medicine for the soul.

– Luther Burbank



We have partnered with Age Concern Auckland and $1 is donated from any and every purchase of our Forever Rosa products.

Age Concern Auckland is the local NZ charity we support - all funds raised go towards supporting the vital services for our older people.

We cannot think of a better way to honour our elderly and hope that this will also inspire other people to cherish their loved ones.